Monday, April 18, 2011





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Saturday, February 19, 2011

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Sunday, February 13, 2011

What Kind Of Multi-Level Marketer Are You?

Multi-Level Marketing or MLM as it is usually referred, is a complex business, not in terms of its concept, which is fairly simple, get somebody to buy a product or service, give the person who sold it a commission or profit and then also give that person a commission each time they get somebody else to start selling that product or service. There, that's it, no problem, go away and make a fortune, after all don't we see ads every day telling us how this or that person made a killing after only selling a product for a couple of weeks. Live on the beach just answering the odd email, new car expensive yacht never wanting for anything. But wait a minute how come most of us are still living the same life, with the same unfulfilled dreams, so there must be a catch.

Some people do get a flash of inspiration and create a product every one on the Internet seems to want and hey presto instant millionaire. As Thomas Edison, one of history's greatest inventors said, "Genius is 99% perspiration and 1% inspiration", and so it is with MLM, to be a success you have to work at it or have a product that does most of the work for you, no matter who does the work effort and energy are required.

So if you want to try and produce an extra income or even go full time working at home using a Multi-Level Marketing product or service you need to understand what type of person you are and what you are looking for. For the benefit of this article I'm talking only about MLM on the Internet and not about famous MLM companies in your local area or city, although most of those are on the Internet now.

MLM can be split roughly into two groups, those selling a product and those selling a service. Products can include just about everything from vitamins, books, gifts, porn, cars. Those selling services are mostly concerned with selling 'how to' use the Internet, they teach about marketing, producing websites, emails, copy writing etc, all the information that you might need to conduct a business online. The companies selling products tend to teach people how best to sell their product, the information learned on the services group can be applied to many other forms of business on the Internet.

In both cases it needs you to believe in the product you are selling, you undoubtedly at some stage will have to try and explain to somebody the benefit of your product, both in terms of the product itself, as in vitamins or a marketing service. How it will affect their lives, all the options available and eventually the bottom line, what it will cost and how can they recoup those costs.

Where eCommerce is concerned, that it is selling a product from an online shop, such as health goods or gifts, many of your customers may only buy once or if they like the product they may order on a regular basis. But where a service is concerned such as Internet Mentoring, that is teaching people how to use and benefit from the Internet, you need your customers to signup and become 'downline' members. This may involve having regular contact with your members, to help them understand and progress or if you are new to the Internet yourself, then you need support from your 'upline' to help your members. A good MLM mentoring company will give such support and help. But in both cases of a product or service if you want to go forward and really succeed it will require energy on your part. Before you jump into the MLM bandwagon look at both these areas carefully before deciding which route to take to those riches and lifestyle change. And remember you take out of life what you put into it.

Online Marketing Tips for Ready Made Websites

These days, for a local store or any business for that matter, not having a website is like missing half of your identity. As far as brand equity is concerned, it would be best to have an online version of whatever you run in the real world. People will talk about your brand online, whether through forums, blogs or social networks. You can protect your brand by giving them an official source of information. For local stores, this has become far easier than it was a few years back. Pre made online shops are now available to business owners who want to set up shop online immediately.

The world of ecommerce is more than just putting up a pre made ecommerce site and letting it run. It is competitive. The internet is like the great equalizer and no matter how big your brand is in the real world, when you set up your easy to use online store for the first time, you will be in tough competition with other merchants to rank for your target keywords.

The answer to this is online marketing. Like its traditional counterpart, it requires work - there's the technical side to it that may not be the same as offline marketing but essentially the goal is similar: to get people to notice your brand.

On the technical side, you can start by employing search engine optimization or SEO. These are little tricks you can do to your pre made online shops to get it to rank for particular keywords in search engines like Google, Yahoo and Bing. For example, you can add keywords to the meta data of your website, particularly to the page titles and your meta descriptions. Another thing to focus on is adding keywords to the ready made website's content itself. Search engines send out bots or spiders to crawl your website every so often, the content they crawl is saved on their index which is served up to searchers every time they type in what they are looking for - presumably these are the same keywords that you are targeting for your pre made ecommerce sites.

You also need to do some link building for your http://www.shopster.com/2400.html. This is actually a subset of search engine optimization. Here, you need to get other relevant websites to point to your pre made ecommerce sites, preferably using keywords as your anchor text. In search engines, links to your site acts like a vote of confidence, the more you have of it, the better you rank. You can try submitting your easy to use online stores to directories under the retail category or doing link exchange with other online merchants. You can also launch a press release campaign with links pointing back to your site.

Search engine optimization is a long-term activity that will help your brand achieve greater visibility online. There are many factors that can contribute to the success or failure of your SEO efforts for your http://www.shopster.com/2400.html. It is something that you can do yourself or hire a professional to help you out, but whatever you decide, it needs to be done consistently.

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Saturday, February 12, 2011

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